A 4 Step Approach to a New Market

1. Internal Assessment
Making sure that aiming at expanding the geographical scope is the #1 priority for the company and verifying if the company is prepared

 

2. Market Assessment
Verifying that the assumptions about the target market are correct and fine-tuning the expansion plans

 

3. Incubation phase
Running a low risk initial market entrance, so to keep options open for later, while preparing for a full fledged market entrance

 

4. Structuring
Setting up the structure required to run a long term profitable business

 

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