Making sure that aiming at expanding the geographical scope is the #1 priority for the company and verifying if the company is ready
- Do we have a winning product/product-line?
- Is it already very successful in the market(s) where it is already present?
- Has significant chances of being successful in other countries?
- Are the products compliant with rules and regulations in the new markets?
- Financial resources:
- Is the company ready to invest?
- Is market investment today a priority compared to product or process investments?
- What is the expected payback period?
- Organization and Human Resources:
- Is the company equipped with the necessary skills?
- Can the skilled people be allocated to the new initiative?
- Are the reporting lines to be changed for this new activity?