Step 1: Internal Assessment

Making sure that aiming at expanding the geographical scope is the #1 priority for the company and verifying if the company is ready


  • Product:
    • Do we have a winning product/product-line?
    • Is it already very successful in the market(s) where it is already present?
    • Has significant chances of being successful in other countries?
    • Are the products compliant with rules and regulations in the new markets?


  • Financial resources:
    • Is the company ready to invest?
    • Is market investment today a priority compared to product or process investments?
    • What is the expected payback period?


  • Organization and Human Resources:
    • Is the company equipped with the necessary skills?
    • Can the skilled people be allocated to the new initiative?
    • Are the reporting lines to be changed for this new activity?