Step 2: Market Assessment

Verifying that the assumptions about the target market are correct and fine-tuning the expansion plans


  • Market potential
    • Sizing the overall market
    • Sizing by category and by channel


  • Competitors assessment
    • Local competitors and International competitors
    • Strenght / weaknesses


  • Market and Distribution Structure (needs)
    • Specific local channels
    • Required reaction speed
    • Required service levels