Step 3: Incubation Phase

Running a low risk initial market entrance, so to keep options open for later, while preparing for a full fledged market entrance


  • Defining initial scope limitations
    • Geography
    • Sales channels
    • Products


  • Starting an initial market presence
    • Representative office / temporary premises
    • Partner selection: agents, distributors, other required partners
    • Initial staffing and services


  • Gaining market feedback
    • Monitoring sales and operations
    • Working closely with identified partners to tune the offer.