Running a low risk initial market entrance, so to keep options open for later, while preparing for a full fledged market entrance
- Defining initial scope limitations
- Geography
- Sales channels
- Products
- Starting an initial market presence
- Representative office / temporary premises
- Partner selection: agents, distributors, other required partners
- Initial staffing and services
- Gaining market feedback
- Monitoring sales and operations
- Working closely with identified partners to tune the offer.
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