How the “made in Italy” myth contributes in slowing down the Italian economy

An article published in a recent issue of the Economist explains how the myth of the “made in Italy” can often transform a formidable brand in a hand-brake for our exports of goods, services and ideas. Especially because behind that brand very often are hidden strong protectionist pressures.

My conclusion (and the Economist’s) is that growth can only take off if italians get more open to the external world’s needs and opportunities.


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Author: Michele Schweinöster

International manager with deep understanding of consumer durable goods and of machinery, functionally expert in the areas of service, logistics and sales.

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